The MD of Easy Exhibitions on buying the company, offering something new for organisers and creating a sanctuary for rescue animals.
We class ourselves as a general services contractor. We supply shell scheme, electrical services, stand electrics, furniture hire, AV hire, carpet and flooring. We decided to buy the company and the sale went through in February 2017.
Because I’ve worked in print and around portable exhibition displays previously, I know that the industry is massive and there’s plenty of work to go around. Plus, because we were bringing a new product to market, there was no real worry around it not being welcomed.
We predominantly work with organisers as our first revenue source. For office*, for example, we’ve been contracted to provide the shell scheme and electrical services. We’ll provide that as a main service to the organiser, and we also offer all the ancillary services to the exhibitors.
We’ve also come up with a range of concept stands that we’ve branded as ‘intelligent exhibiting’. We’ve taken a consideration of the visitor movements around a show and what the exhibitor is looking to achieve.
1. Impact – which is all about big branding opportunities, standing out, nicely printed graphic areas, and lots of noise to be shouted about.
2. Invite – which is about creating a stand that’s inviting for visitors.
3. Interact – where exhibitors are looking to hold demonstrations or physical interaction points.
The choice of stand really influences the way visitors interact, over and above the staff.Obviously staffing is important but layout is really important too.
We had a choice, which was where to run the business from. We already owned a 10-acre property in the middle of Lincolnshire. We have facilities here; we’re got a nice barn that we converted into a warehouse.
We’ve got about an acre dedicated to the business, the other nine acres are dedicated to a house and about 70 animals, the majority of them being rescue animals.
We’re talking 10 dogs, two cats, eight pigs, four ponies, three horses, three new turkeys, five Muscovy ducks, three rabbits, five guinea pigs and the rest are chickens.
The biggest transferrable skill is how tenacious you have to be in both environments. You have to get the job done in a limited time period. You’re going to get problems in both, and it’s a case of not being stressed by it and working through stages.
There are so many companies who do what we do, it’s not necessarily about what we offer, it’s about how we offer it.
We’re the face of the company, and as we get bigger we want to continue that company ethos. There’s never a problem that can’t be solved.