Ahead of International Confex tomorrow, Christine Martin, marketing director at GES EMEA, looks at the real value of live events.  For two days this week (yes its Confex!), I get to walk in my customers’ shoes. I can attest to the heady mix of excitement and nerves. Every ‘face-to-face’ marketer experiences the day before the opening of a live event – if we build it, will they come? Maybe it’s a measure of my paranoia that GES is sponsoring the bar...