
New survey gauges interest in pop-up shops and events29th July 2019 | published by EW SHARE
Retailer OnBuy.com has released a new survey looking into how British consumers feel about pop-up shops, which have been publicly used by brands such as Comfort, Magnum and Louis Vuitton in recent months.
The survey asked 1,424 consumer for their input, and found that 70 per cent believed pop-up shops could revitalise retail, 63 per cent would not pay to access a pop-up event and the prospect of freebies would prompt 65 per cent to attend a pop-up shop.
It also found that Britis...
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