Home TypeFeatures Case study: Making BIBA 2017

Case study: Making BIBA 2017

by Murielle Gonzalez
BIB A2017

The British Insurance Brokers’ Association conference and exhibition (BIBA 2017) is a trade show put together in partnership with BIBA, the event organiser The Campaign Partnership and event supplier Joe Manby Limited.

Held on 10-11 May at Manchester Central, BIBA 2017 drew to a close with the organiser recording 7,369 attendees, 5,073 registered brokers and 203 stands. These numbers are more than 12 times they were in 1998 when Joe Manby Limited joined as the event supplier.

The firm is one of the UK’s largest independent, family-owned service suppliers in the events industry. It has a long-standing partnership with (BIBA) and The Campaign Partnership, having provided event services to 20 of the annual conference and trade exhibitions.

The BIBA exhibition part of the event has grown from 48 stands covering just less than 300 square metres to over 200 now occupying over 3,300 square metres.

Joe Manby said the extensive growth has been achieved by continuing to focus on the smooth running of the conference and exhibition and ensuring meaningful engagement between exhibitors and visitors.

The company was briefed to provide its full range of event services, including shell schemes, electrics, furniture hire, carpeting, graphics and registration for this increasingly popular event.

“Our flexible approach means that we can offer solutions to a range of issues to make it easier for exhibitors to participate at the event. One such innovation was the introduction of our Shell Scheme Plus package, introduced a few years ago to enables organisers to offer a finished stand at a set cost and to minimise the workload for exhibitors,” read a statement.

Strategic approach

Despite the event’s continued growth, the build still takes place over a three-day window. However, Joe Manby’s strategy has changed accordingly to accommodate the larger show in the same set up timescale.

The company noted that 13 of the 204 stands took advantage of the Shell Scheme Plus package, which includes full graphic clad, furniture, carpeting and electrics.

This couldn’t happen without detailed planning over the months leading up to the event to ensure every stand and area is serviced effectively. Joe Manby’s team started the planning process of the floorplan with The Campaign Partnership some nine months before the event.

BIBA 2017In addition to providing its services for the stands, Joe Manby designed and built several other areas at the event including the media zone, registration area and entrance feature. It also built four meeting zones, the catering areas and BIBA’s own stand. As in previous years the different areas needed to be visually distinct to encourage a steady flow of delegates and effective communication.

To service the event Joe Manby provided over 2,000 items of furniture and enough gangway carpet that would have covered the centre court at Wimbledon over five times. It also installed over ten miles of cabling for the electrics, with more than 1,000 electrical sockets.

With more than 35 individual exhibitors ordering full graphic clad, organiser signage, in addition to the “Shell Scheme Plus” stands and new branding on the BIBA stand, the company began graphic printing well ahead of the event in March 2017 to ensure all graphics were completed in good time.

The result

At the close of the 2017 event BIBA agreed that the objectives had been successfully achieved. BIBA said it will repeat the conference and exhibition in future years and hopes that the event will continue to grow and attract a greater number of exhibitors and visitors.

Claire Chapman, organiser of the BIBA Conference, said: “Following another successful year working with Joe Manby Limited, I want to say a huge thank you to the team for their efforts and contribution to the event.

“They have become an important extension of our team and ensure that each year visitor engagement is improved through innovative use of space and high-quality services. We look forward to working with Joe Manby Limited in the future.”

BIBA 2017Established by Joe Manby in 1974, Joe Manby Limited provides a comprehensive range of event services to organisers and exhibitors at all major venues in the UK.

The British Insurance Brokers’ Association (BIBA) was established in 1977 and is the UK’s leading general insurance intermediary organisation. BIBA represents the interests of insurance brokers, intermediaries and their customers, advising on key insurance issues. Membership includes just under 2,000 regulated firms employing more than 100,000 staff.

Related Articles