A new research study has found that engaging attendees is the top reason 81 per cent of organisations are using event apps but difficulties in measuring ROI, low adoption rates and the complexity of launching apps are still limiting efforts. The study by Eventsforce also found that despite a 50-75 per cent attendee adoption rate for most event apps, 67 per cent of organisers don’t see any value in using apps once the event is over. The findings of ‘