Exhibition industry research, intelligence and training specialists the MBB-Consulting Group has welcomed Sophie Holt to the team as a consulting partner. She specialises in data-led projects that shape event strategy, and has led global customer experience research programmes across the exhibition industry, including UFI’s Global Visitor and Exhibitor Insights studies during her time as managing director at Explori.

Holt will continue in her role as VP of data strategy at Bear Analytics alongside her work with MBB.

“I’ve spent many years on show teams myself, working on projects from launches through to iconic global events, and that experience shapes how I approach analysis. MBB brings together people with serious depth across this industry and an extremely high bar for project quality, and I’m looking forward to contributing that perspective alongside them,” she said.

MBB-Consulting founder, Matthias Tesi Baur said: “Sophie is the perfect addition to our team as she brings a true wealth of decades of exhibition expertise in market development, strategy, data, and cultural change management to the MBB team which will be a huge benefit for our clients. Having known and worked with Sophie for well over 10 years, I’m also personally very happy to continue working with her in the future.”