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Sterling Event Group makes major lighting investment with Ayrton purchases
Sterling Event Group makes major lighting investment with Ayrton purchases27th July 2026 | published by Theo Reilly SHARE

Sterling Event Group has expanded its lighting inventory with a significant investment in Ayrton Rivale and EagleStrike fixtures, supplied by Ambersphere Solutions, the UK’s exclusive Ayrton distributor.

The new fixtures join Sterling’s existing Ayrton inventory of Diablo and Mistral units. According to Sterling Event Group, The Rivale adds to Sterling’s range of IP-rated fixtures, offering higher output and greater creative flexibility. Meanwhile, the EagleStrike extends the company’s capabilities for large-scale productions, providing long-throw beam effects that work for both indoor and outdoor applications, as well as remote “followspot” functionality.

The investment follows Sterling’s rebrand and relocation to new headquarters last year and is aimed at building what the company describes as one of the UK’s most comprehensive in-house production inventories.

Joe Dowling, head of lighting and asset strategy at Sterling Event Group, said: “Our investment strategy is always driven by the requirements of our clients and the need to maintain a modern, versatile inventory. Rivale and EagleStrike are excellent additions that complement our existing Ayrton fixtures, giving us greater flexibility across a wide range of productions while ensuring we continue to offer the latest technology. Ambersphere has been a trusted partner throughout the process, providing the technical expertise and support that allows us to invest with confidence.”

 
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