FFAIR has appointed Sarah Hamon Watt as business development manager.

Sarah joins from iwoca, where she was broker event and marketing manager, responsible for the marketing and events strategy for one of Europe’s largest SME online lenders. Prior to that, she worked as head of events and logistics at Heart Centred Business. There, Sarah organised more than 120 conferences and webinars globally.

In this new role at FFAIR she will focus on building relationships with event teams across the exhibition, association and agency sectors.

Adam Jones, CEO of FFAIR, said: “When hiring at FFAIR, we believe in hiring those who understand events and the challenges facing our customers. Sarah’s background means she’s able to have real empathy with event professionals having been at the coalface of delivering events herself. Her expertise bolsters our own decades of industry experience, and we’re looking forward to seeing the impact she’ll have as we continue to grow.”

FFAIR says more than 300 event teams now use its exhibitor and sponsorship management platform annually.