Andrew White, MD at Triggerfish PR, on finding a productive way to deal with leftover exhibition freebies.  It’s often said that the simplest idea is the best idea. And it seems that our idea for the SquareMeal Venues + Events annual exhibition hit the spot. The hospitality and events sector struggles with its conscience around being sustainable. We’ve seen drinking straws banned, Keep Cups become the go to giveaway and exhibitions strive to reduce their waste.