ASP, a UK-based event website provider, has changed its company culture and colour to green to demonstrate its commitment to being carbon neutral.
The new look replaces 22 years of orange for the Croydon-based company. ASP says the new company colour underlines its dedication to being a carbon neutral business.
CEO Arran Coole said: “Quite a few people in the industry have probably heard me bang on about wanting our industry to do more to help save the planet, so now it’s time to show how dedicated ASP are to doing our bit.
“We turned 22 this week so instead of just having a Cronx beer-fuelled party, we have decided to do something a little bigger and show our dedication to going green by… turning green!”
Other changes include: carbon offsetting of travel; moving to an eco-friendly office space; using Ecosia for web searches; switching from servers to AWS cloud; and planting trees for all new business, contract renewals and invoices paid on time.
In addition, ASP recently launched its Million Trees Campaign, an initiative for the events industry to plant 1m trees by the end of 2020.
Coole added: “Since launching the campaign, ASP has had several companies come forward and join us on the million trees campaign.
“We will be using our stand at Event Tech Live purely to promote the initiative and to invite fellow green-aware companies and individuals to donate through tree-planting charities and to join the initiative.”