Exhibitions often leave us with a curious collection: pockets full of pens, notebooks, and sweets, all generously handed out by eager exhibitors. But what is the psychology behind the classic freebie at trade and consumer shows? Does it really help exhibitors make deals? Will a free pen with a company’s branding on it truly make a difference? Or is it a waste of resources and money? EN delves into the psychology of the freebie to learn more about how the mind reacts to receiving ...