Home Coronavirus Updates New data reveals visitor and exhibitor sentiment towards virtual events

New data reveals visitor and exhibitor sentiment towards virtual events

by Olivia Powell

Explori has today (8 December) announced the release of its virtual events benchmarks.

Since March 2020 Explori has been gathering attendee and exhibitor experience metrics for virtual events. The benchmarks include Overall Satisfaction and Net Promoter Score. These benchmarks have been compared to the over 3m customer experience data points the event feedback company already holds on the in-person event experience.

Explori’s benchmarks have revealed that attendee sentiment for online events is positive, with Overall Satisfaction amongst attendees higher for online events and webinars. The current Net Promoter Score for in-person trade shows currently sits at +11 compared to +10 for online events and +46 for webinars.

In contrast, Explori’s benchmarks show that exhibitor sentiment for online events is not as positive. The Net Promoter Score for in-person trade shows is -17, and for online events this figure has dropped to -48. Exhibitors have also indicated that they are struggling to prove the return on investment for their participation in online events.

Sophie Holt, managing director at Explori, said: “What we are seeing from our virtual benchmarks and global research, paint quite an interesting picture for the virtual event experience. The research tells us that attendees believe online events are as good as in-person events for delivering content.

“However for both attendees and exhibitors there is an overwhelming preference for face-to-face events when it comes to networking, overall experience and doing business. This is particularly pronounced for exhibitors whose main objective for participating is to generate new leads. This isn’t to say that online events cannot work for exhibitors. We’ve found that those who have been offered a dedicated sponsorship experience tend to view virtual events more favourably.”

The full suite of Explori benchmarks including Overall Satisfaction, Likelihood of Return, Net Promoter Score & Value for Time are available by industry to clients only. To find out more about how to benchmark visitor and exhibitor experience for virtual events click here.

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