
Loud and proud, but heeding the analytics to unlock the event marketing superpower16th May 2025 | published by Paul Colston SHARE
Matthias Clock, VP of Marketing, Shoptalk talks about being bold, seeing the big picture and the importance of trusting your team, as he goes under the InGo Spotlight in this edit for EW:
What is your proudest achievement in event marketing?
I’m especially proud of how our team at Shoptalk has elevated on-site video content beyond the traditional sizzle reel. We invested in a larger on-site video crew, built a rapid editing w...
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