Eventwell Pledge has expanded its offerings to give event professionals more support this Christmas, by allowing people to send and receive pledges of Christmas gifts, groceries and Christmas packages.
The pledge was started by Lou Kiwanuka (pictured), founder of the Shaper Group and Vice Chair of Event Supplier and Services Association (ESSA), and Helen Moon, CEO and founder of EventWell, the mental health and wellbeing voice of the event industry.
The Pledge aims to support those within the UK events industry who are struggling following the introduction of the UK’s second lockdown, and is open to any event professional experiencing personal and financial hardship in response to the global Covid-19 pandemic.
Kiwanuka said: “It has been absolutely heart breaking watching established businesses go under through no fault of their own. As a community we have pulled together to bring our plight to the attention of the government and the media under a number of initiatives. Now, in the lead up to Christmas, we have no other choice but to increase our efforts to support our own.
“EventWell Pledge does what we as an industry do best – it brings our people together. It is there for any of our community that need it – to show that we see our people for who they are rather than just another number. One of the best things to come out of this whole situation has been to see how we have really pulled together – it’s not just lip service, this is real quantifiable help exactly where it is needed.”
EventWell aims to “offer equality and opportunity for all via an accessible platform of participation and support, compassion and understanding with no questions asked”.
With 80 pledges given to date and more than 65% of them redeemed, it is clear that, while this industry has compassion and support at its core, it is not getting the support needed from the government to survive.
Kiwanuka concluded: “We currently have phenomenal pledges such as Christmas presents for children, Christmas Packages for families and mentoring support ready for members of our community who need them. For the people pledging it is a way of feeling a little less hopeless and powerless, for those redeeming it’s an opportunity to make Christmas as magical as it should be this year.”
To pledge a financial offering to give a child a present this Christmas, time to assist a professional in need or other financial support, click here.