Following a new partnership with Gleanin, Oliver Kinross, organiser of London Build, saw 13 per cent of all registrants promoting their attendance to their networks via personal invites and social media broadcast ahead of the event. These referrals resulted in eight per cent of the event’s total visiter registration. The referral marketing platform Gleanin Connect was used in conjunction with registration company Circdata. Neil McKenzie, managing director at Oliver Kinro...