Contemporary menswear and streetwear trade exhibition Jacket Required, which takes place at the Old Truman Brewery on 24-25 July, has partnered with Mallzee Insights to deliver the a fully personalised interactive data driven trade show. Aiming to generate over 38,000 customer opinions on the actual products being showcased at the show, rather than just talking about data, exhibitors will benefit first-hand from receiving authentic customer opinion and insights on their products.