Organiser Informa Exhibitions has announced a collaboration between its EMEA business unit and event analytics company SmartXpo to roll-out an event pricing module across a portfolio of events. SmartXpo’s cloud-based pricing tool is designed to place customer needs at the heart of the price-setting process, ensuring a balance between value to exhibitors and the price that they pay for space. The objective is to create a ‘win-win’, which ensures the long term health and su...