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Event associations welcome PM’s announcement

by Martin Fullard

Four of the UK’s event industry associations representing the conference, meetings, and exhibitions sectors, have welcomed the news that now sees business events treated consistently with other formats.

The Meetings Industry Association (mia), Association of Event Organisers (AEO), Association of Event Venues (AEV), and the Event Supplier and Services Association (ESSA), have released a joint statement, 24 November, saying that, among other things, they are pleased with the move towards rapid testing.

“The business events sector warmly welcomes today’s Prime Minister’s announcement that the sector will be able to reopen under the revised Tier system,” the statement read. “This integrates the business events sector with sports and performing arts sectors, providing the consistency for which the associations have been fighting.

“Since the start of the pandemic members of all four associations have worked tirelessly with their constituency MP’s and Government officials to get the industry reopened. The news provides welcome relief to many individuals and businesses hit hard when the industry was stopped suddenly in March 2020.”

The statement added the communication with Government had “never been stronger” and thanked officials at the Department for Culture, Media and Sport (DCMS) and Business, Energy and Industrial Strategy (BEIS).

The statement added: “The associations have welcomed initiatives such as rapid testing and the deployment of vaccines, all of which will be needed to rebuild the position of economic powerhouse occupied by the sector before the pandemic.”

Capacity limits remain in place, however, but the associations expressed a positive outlook as the industry looks to rebuild confidence among its client base. “While the road to recovery will no doubt have a few bumps, this is a start,” the statement concluded.

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