The European Coffee, Tea & Soft Drinks Expo has announced that its 2021 show will be co-located with the Hotel, Restaurant and Catering Show (HRC, and formally Hotelympia), The International Food & Drink Event (IFE), IFE Manufacturing Solutions, London Produce Show and Festival of Enterprise.
The co-located events will mark the first large scale gathering for the UK hospitality community following the pandemic, bringing the whole food, drink and hospitality industry together and will play a big part helping to galvanise it for the recovery ahead.
Quinic Events, organisers of European Coffee, Tea & Soft Drinks Expo and global exhibitions company Montgomery Group, organisers of HRC and IFE, are forming a joint venture and will be working closely together on an integrated marketing campaign to co-promote the events to encourage the attendance of food and drink industry buyers from the UK and internationally.
John Bednall, CEO of Quinic Events, said: “Co-locating European Coffee, Tea & Soft Drinks Expo with HRC and IFE, along with the London Produce Show, Festival of Enterprise and IFE Manufacturing Solutions will provide the industry with an event that will deliver solutions from the entire food, drink & hospitality supply chain, from start-up to the best known brands.”
Lori Hoinkes, MD, Montgomery Group said,:“In such difficult times, it is crucial that businesses have every resource available to help them be successful. By co-locating six shows together, visitors can now test, taste and source products and services that meet multiple needs of their business from all areas of the supply chain. This, combined with an extensive seminar line-up and inspiring trend trails, means business owners will have the best opportunity to prepare for the year ahead and exceed expectations.”
The European Coffee, Tea & Soft Drinks Expo will be taking place from 22-24 March 2021 at ExCeL London.