In her latest feature, EN guest editor Ruth Carter takes aim at buzzword culture, but laments lack of clarity We are traditionally an industry that rather likes buzzwords. If Boardroom Bingo was an Olympic sport, then the exhibition industry team would be carrying the flag. We ‘share’ things, we ‘reach out’ (although I was reliably informed that, unless you are a member of the Four Tops, you are not allowed to use that term – under 45s, if you have the urge to look i...