Freemans Event Partners has appointed Dan O’Gorman (pictured) as its new commercial partnerships director. He will lead the global growth strategy for Freemans’ new Partnerships division with a focus on evolving its experiential, sponsorship and activation value proposition across the company’s portfolio of events, new venue partners and live music festivals.
O’Gorman said: “In an AI-driven market where brands are battling to win faster, innovate better and grow more sustainably in the attention economy, investing strategically in authentic and engaging consumer-brand experiences has never been so important. Showing up where it matters is integral in converting consumers to brand fans, and the unique opportunities that live experiences have in creating this journey is a fantastic way for brands to re-frame their shop window.
“I’m hugely excited to join Freemans at this pivotal moment as the business elevates its live experiential offering with enhanced digital and social capabilities to curate a hyper-personalised 360 brand-fan experience at scale, driving value for our partners.”
O’Gorman joins Freemans from growth agency ‘Monumental Marketing’, where he served as chief commercial officer. Prior to Monumental, he was the EMEA and partnerships director at US tech giant, Bazaarvoice.
Natasha Thiebaut, chief commercial officer of Freemans Event Partners, commented: “As we continue to innovate across the live events sector, Dan’s leadership will be instrumental in unlocking new opportunities and delivering exceptional value to our partners.”
