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What’s on this week at the NEC

by Joe Gallop

The NEC, which today (5 November) unveiled its Christmas events campaign, is preparing for a busy festive period with a flurry of Christmas-themed events starting this week.

This week the Birmingham venue hosted the Landscape Show, welcoming over 200 exhibitors with 44 seminars across the two days and covering topics such as lighting, arboriculture, rooftop gardens and climate change. This is followed by food events Allergy & Free Form, co-located with Just V Show, from 6-7 November.

Christmas consumer shows return to the NEC this week, with the Simply Christmas – The Crafty Christmas Show, from 4-7 November, featuring bespoke gifts including glassware, jewellery, art, candles, ceramics and clothing.

Tickets for the show include entry to the Creative Craft Show, taking place simultaneously. The show offers supplies, ideas and innovations in the hobby world and is targeted at knitting, cross-stitch, paper crafting, jewellery, dressmaking and stitching enthusiasts.

Reflecting on its recent events, the NEC said it will be working with organisers to consider the challenges and learnings.

Such events include Raccoon Events‘ inaugural National Snow Show and 3Generate Festival – a festival organised by the Methodist church, for children aged from 4–18. The latter, which took place 29-31 October, involved dividing the NEC’s Hall 9 into different zones, using large inflatable ‘rooms’ and a life-size inflatable church. Attendees camped and showers and toilets were brought in to occupy the 30,000sqm space.

The NEC said it will look at the facts, figures and insight into its Covid-19 measures to see how customers are responding to its Venue Protect plan.

Kelly Haslehurst, marketing director of conventions and exhibitions for NEC Group, said: “In contrast to last year, our halls are buzzing with activity as we welcome back hobbyists, Christmas enthusiasts and those keen to find that special gift at the range of events we have on offer this season.

“We want to remind visitors who haven’t attended shows for a while about the depth and breadth of options they have to choose from at the NEC. As a venue team, we’re excited to be back, and there’s no better time to celebrate reconnecting with friends and family than the lead-up to Christmas.”

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