Seventy-five percent of senior decision makers say the absence of live events and experiences since the start of the pandemic had a detrimental impact on the marketing of their business. The finding comes from a survey conducted by the campaign #WeCreateExperiences, which is set to launch on 7 December. As part of the campaign’s launch, the survey also revealed that 96% of business leaders say events and experiences add value to their business, while 93% of businesses say the absence...