Visit Wales has launched the ‘Year of the Outdoors’ campaign at IBTM World 2019.
The thematic year aims to highlight the country’s strengths in outdoor pursuits, sports and adventure, in addition to wellbeing and mindfulness. The year also aims to celebrate the country’s outstanding natural landscape and wealth of outdoor experiences, including its three National Parks, 600 Castles and 870-mile Coastal Path which makes Wales the only country in the world with a continuous walking path around its entire coastline.
The Year of the Outdoors will include two recently secured international showcases to be hosted in 2020 at the Celtic Manor Resort and the newly opened ICC Wales. Meet GB – VisitBritain’s flagship event for the international business events community – will take place in April 2020, incorporating themes of nature, wellbeing, and sustainability using inspiration from ICC Wales’ woodland surroundings. Wales will also host the International Golf Travel Market (IGTM) October 2020 – the first time the global B2B event for the golf travel industry has been hosted in the UK. The event aims to showcase Wales’ business strengths in combination with their natural terrain. The country is home to 200 golf courses, from historic seaside links to parkland resorts.
Head of business events for Visit Wales, Heledd Williams, said: “We are thrilled to be launching the ‘Year of the Outdoors’ at this year’s IBTM World. Next year will be an opportunity to showcase not only our beautiful landscape but also our connected business and economic strengths that put us at the forefront of developments in themes like alternative energy, the environment and life sciences. Around 58,000 people work in the energy and environment sectors in Wales and rapid innovation is taking place all the time in areas of marine energy initiatives and low-carbon projects. Our landscape and natural environments are key to the success of these economic industries in Wales.”
International Convention Centre Wales (ICC Wales) opened in September. The new venue has hosted more than 8,000 delegates during its two opening weeks with the three-day UK Space Conference among the first events to make use of the 4,000 sq m pillar-free exhibition hall, the 1,500-seat auditorium and the 15 flexible meeting rooms.