VisitBritain has this week held its inaugural workshop designed to support the development and competitiveness of business events in the UK. The Tradeshow Excellence workshop, hosted at CentrEd at ExCel London, saw 20 attendees learn how to maximise their investment and presence at international business event tradeshows. Facilitated by Stephen Murtagh from The Exhibition Guy, the workshop included detailed sessions on setting objectives, planning the pre, during and post-event ...