A UBM staffer has quit the organiser to launch her own company and baking consumer show in London.
The Bake Show is the brainchild of UBM Built Environment group marketing manager Amie Willenberg and her South African business partner Alicia Alvarez, who has experience in research, content management and facilitating high-profile speakers. The pair claim to have 15 years of events’ experience in the industry and will run the event under new company Pink Sky Productions.
The Bake Show will be held at the Business Design Centre from 27 to 28 October and cover bread, patisserie, celebration cakes, home baking, cupcakes, pies and pastry. The target audience is baking enthusiasts and families.
Willenberg claims it has already confirmed several high-profile speakers and exhibitors for the consumer show. The pair have also partnered with The National Baking Week campaign. Features will range from baking demonstrations to a kids area and exhibitors.
“We formed Pink Sky Productions with one aim: To do it once and do it well,” Willenberg told EN. “We are both very passionate and determined women and we’re putting all our effort into ensuring our first event, The Bake Show, is a successful one.
“Finding the subject matter was easy we are both avid amateur bakers and so we get to pair up both our passions to create a new show that is fun and exciting and increasing in popularity by the minute.”
Pink Sky faces stiff competition however. Last week, exhibition entrepreneur and former UBM employee Luke Collings announced the launch of The Cake and Bakes Show at Earls Court from 22 to 23 September. The consumer show will focus on cakes, bread and the art of baking products and content.
Hobby and crafts organiser ICHF Events will also launch a new London Cake Decorating and Baking Show from 27 to 29 April at Excel London.
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