Twickenham Stadium’s events arm has announced today, 16 June, that it will be offering live availability and real-time bookings for its event spaces via its website.
The move comes in response to a 425 per cent increase in online enquiries over the past 12 months. It will be facilitated by iVvy, a cloud-based venue management software which provides live availability, rates and inventory for function spaces.
Nils Braude, director of catering, conference and events at Twickenham Stadium, explained: “While online shopping and ‘book now, pay now’ for accommodation has been the norm for a number of years, the events industry hasn’t quite caught up.
“There will always be a requirement for an element of human interaction when booking larger conferences and events, however we believe that there is an increasing desire to simplify the booking process and make it easier for both the venue and the client to manage.”
Twickenham previously managed its booking processes through traditional means, and admits their systems were relatively admin-heavy and time consuming. The iVvy software offers a comprehensive, automated solution to these issues.
Lauren Hall, CEO of iVvy, said: “We are extremely pleased to engage with Twickenham Stadium, providing instant access to their exceptional range of event spaces. Onboarding such an iconic English venue that recognises the ongoing shift towards digitisation in the industry is truly phenomenal.”
Hall continued: “Providing a centralised sales management platform with real-time visibility on performance allows businesses to primarily focus on yielding their event spaces. It is through this transparency that Twickenham Stadium will be able to increase internal efficiencies and optimise revenue.”
The iVvy venue management software includes a CRM system, an online function diary, a drag & drop floor plan designer, an invoicing facility and more. The company, which was launched in 2009, now has over 12,000 users across 13 countries.