
Travel crucial for trade fair recovery26th July 2021 | published by EW SHARE
In a risk planning exercise for UBM senior management a few years ago, Paul Woodward writes, Simon Foster recalls they were asked to come up with an imaginary scenario which would stop the global exhibition industry in its tracks. Taking into account the experience of the Icelandic volcano ash cloud of 2011 and SARS two years later, they decided that a global pandemic which brought airline travel to a complete stop w...
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