Home TypeNews The inaugural Event Entrepreneurs’ Club at Confex filling up fast

The inaugural Event Entrepreneurs’ Club at Confex filling up fast

by Saul Leese

The Mash Media hub will be transformed into a hive of activity when dozens of smaller exhibition businesses join the Mayfield Merger Strategies (MMS) Event Entrepreneurs’ Club at International Confex.

EN teamed up with MMS after the company identified that there were few places for entrepreneurs to share ideas, and learn from other more successful businesses.

What do I need to know?

MMS Event Entrepreneurs’ Club networking drinks and “meet the expert” sessions are on Tuesday 25th February 2020. Mash Hub. 4pm – 5.30pm. International Confex, ExCel London.

There is still time for event entrepreneurs and event business owners to register for the inaugural MMS Event Entrepreneurs’ Club in association with EN.

What’s on?

Meet six experts on key event business topics

We have assembled a great line up of six industry experts who can address the common issues facing independent organisers, such as event operations and venue partnerships. You can also ensure that you have set up your business in the right way with legal and financial health checks. Finally, learn about event industry trends and ensure that you are running your business with the KPI’s that event acquirers focus on.

Develop insight into event operations excellence

Julia Danmeri, Operations Director. Closer Still Media.

Discover how operations can play a strategic role from logistics, to floor plans and contractor relationships. Julia has 17 years’ experience in delivering operations excellence at Closer Still, UBM and EMAP across all formats; from large scale to launches.

Discover how venues partner with entrepreneurs

Simon Mills, Executive Director. ExCel London.

Review options for partnering with your venue to ensure success. Simon holds commercial responsibility for Exhibitions, Media and Food & Beverage at ExCel London. He is a former group director at global event and conference organiser UBM where he oversaw a portfolio of 17 products.

Complete a Legal Health Check

Malcolm Murray, Partner – Head of Corporate and Commercial, Lee & Thompson LLP.

Identify potential legal weaknesses or threats to your business. Malcolm has over 20 years’ experience advising organisers on legal issues affecting their business from set up, through the growth phase and to completion of a successful exit. He counts many leading figures in the exhibitions business amongst his clients.

Carry out a five minute financial diagnostic.                    

Fiona Wilderspin, Director. Wilderspin Accountancy Services.

Do you have the right financial systems and processes in place to keep you on track and grow your profits? Fiona qualified with KPMG London and has subsequently worked in senior financial leadership positions with global event organisers. Fiona has considerable experience in business planning, cash flow management and has advised a number of start-up businesses and MBOs.

Learn key event industry trends and challenges

Nicola Macdonald. Content Director. Collaborative Creations.

Find out how emerging trends may impact or disrupt your event business. Nicola spent four years working on Exhibition News magazine, including two as Editor, keeping up-to-date with the latest trends and challenges faced by exhibition organisers. She now specialises in event industry PR.

Understand the KPIs that event acquirers look for

Richard Sherrard, Head of Events. Armstrong.

Ensure your event strategy is aligned to a successful exit. Armstrong are a commercial due diligence and strategy house who have worked in the event space for 15 years; providing acquisition diligence and investment recommendations through to event optimisation, growth strategies and geo-clone opportunities.


If you want to attend RSVP to:


Please note that you will also need to register for International Confex to guarantee free and quick entry.



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