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EEAEC appoints new senior event manager

by Olivia Powell

The East of England Arena and Events Centre (EEAEC) has announced that it has appointed Pamela Newbould (pictured) to the position of senior event manager at the venue.

Newbould helped deliver the UK’s first live event to be fully assessed and approved by Public Health and Environmental Health department, the 2020 Outdoor Motorhome Camper Sale event,  which was held at the venue on 31 July.

Jason Lunn, venue director, said: “Initially Newbould was going to run our internal event programme. However, after her invaluable and industry-leading work on Covid-19 secure events, it was felt that Newbould should have an overview of all events onsite operationally, and also retain the additional responsibility of ‘Covid-19 Officer’. She is unquestionably a future leader of the industry and I am pleased to see her in this vital role for the long term.”

Newbould also helped Live Promotions to deliver the venue’s second Covid-19 secure event, Truckfest, over the August Bank Holiday in 2021, which welcomed more than 6,000 visitors a day for the two-day show. Newbould was similarly responsible for managing the venue’s delivery of the Festival of Antiques 2020, which took place in October 2020.

Newbould said: “Our thanks as a venue also go to every trader and visitor who came to the venue during the pandemic. They complied brilliantly with all that was asked of them regarding hand sanitisation, face masks and social distancing.

“It was exciting to be leading the country on Covid-secure events and being given the autonomy and responsibility to devise new event processes. This let me work closely with organisers to show what could be achieved. Without the collaboration of Public Health, Environmental Health, the local authority and a willingness from organisers to try something new, we would not have been so successful.

“Building strong partnerships with stakeholders has been central to our success, and something I intend to carry forward in my new role.”

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