In his latest feature, EN guest editor Simon Parker talks to Rob Millar (pictured) on how the customer experience is evolving  Customer experience (CX) has always fascinated me. Get it right and you will have evangelical, repeat business, your NPS will go through the roof, your business will grow, and you will be showered with praise (you might even win an EN Award). Get it wrong, however, and you run the risk of creating an angry mob of detractors desperate for an alternativ...