Home TypeNews Telford International Centre recruits new head of brand

Telford International Centre recruits new head of brand

by Joe Gallop

Telford International Centre (TIC) has appointed Mathew James as head of brand at the venue.

James previously worked at TIC in the brand team prior to the pandemic, with post-pandemic demand driving his current appointment.

James said: “It’s a privilege to be back working with the brilliant TIC team. There is a huge amount of experience, passion and know-how in the venue which translates into delivery of some of the best events in the UK.

“I can’t wait to be part of the next step of the TIC brand and experience journey.”

Alison Griffin, managing director at TIC, said: “Post-pandemic, live events have returned with a bang as businesses, event organisers and consumers realise the value of meeting in person for sales, learning, networking and leisure.

“With high market demand, the venue was looking for the consummate marketing professional to ensure Telford retains its premier position and so I am delighted Mathew chose to return to TIC – he brings proven expertise and a potent combination of marketing creativity, strategy, planning and delivery.”

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