Spring Fair, a home and gift show held at NEC Birmingham, has announced that it will become a four-day event next year with late-night openings, following input from over 3,500 exhibitors, buyers and partners.
The show, usually held over five days, will take place from 6-9 February next year and will be open until 7.30pm on the Sunday and Monday.
Event Director Simon Lau said the decision to change to a four-day show reflects “industry opinion and buying behaviours” and follows extensive research, analysis, and collaboration with exhibitors, buyers and partners.
“We have listened to our customers who had overwhelming feedback that the show was a day too long,” Lau said. “Buying behaviours have changed in recent years and visitors have communicated that they welcome a four-day show and that a more condensed few days with the same number of talks, demonstrations, and meetings would make it a more dynamic and action-packed event.
“We are also really pleased to introduce two late-night openings. A trend common in retail already, the additional opportunities to trade will greatly benefit visitors attending for one day only.”
Sarah Ward, CEO, The Giftware Association, said: “This change has been a long time coming, driven by collaboration and feedback from the community with the aim of delivering a better return on time and investment for both exhibitors and visitors alike.”
Stationery Supplies owner Sarah Laker said: “I think it’s a great idea, one less day being away from the shop. The late-night shopping will be perfect for those of us who have a lot of buying to do but are limited on days – a win-win for me.”
Owner of Antique Rose & Maison Rustic, Georgina Hustler Sutton, added: “It always feels like I’m the last person in the show still placing orders at 5pm so I love the idea of being able to shop the show for a little bit longer each day, while giving me one less day away from the business. This will really work for me.”