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Sports Tours International Partner with Raccoon Events

by Joe Gallop

Mass participation travel operator Sports Tours International has partnered with Raccoon Events as the official tour operator for its flagship event The National Running Show at NEC Birmingham, plus The Run Show Los Angeles and The National Outdoor Expo in 2022.

Manchester-based Sports Tours International specialise in taking runners, cyclists and triathletes to events around the world, including the TCS New York City Marathon and the Tour de France.

Following the return of events such as the BMW Berlin Marathon and the Virgin Money London Marathon, the tour operator said it is looking to the future with optimism as 88% of its customers have said they would like to take part in an overseas sporting challenge by the end of 2022.

The National Running Show will take place 22-23 January and National Outdoor Expo 18-19 March, both at the NEC Birmingham. Run Show USA will be held at the Los Angeles Convention Center from 24-25 September.

The partnership will also include content collaboration on Raccoon’s digital platform, Outside & Active.

Mike Seaman (pictured, left), CEO and founder of Raccoon Events said: “Our team and our community enjoy living an active lifestyle, and many of our events, especially our flagship event, The National Running Show, aligns with everything that the team at Sports Tours offer customers; the world’s biggest events delivered with fantastic customer service. We look forward to working with Chris and the team and sharing everything that they offer with our community.”

Chris Bird, (pictured, right), CEO of Sports Tours International said: “Travel is back, and we are already seeing an enthusiastic return from our customers. So we are really excited to be teaming up with the team at Raccoon who share our values and purpose to bring more awareness of the benefits of an active lifestyle, and it is great to be working with them not only on events both here in the UK but also at the Running Show in LA. We can’t wait to share our passion for travel and events with the Raccoon events’ community.”  

The Sports Tours International family of brands also includes Club La Santa in Lanzarote, Freewheel Holidays and Whereabouts active holidays.

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