Immediate Media Co, a special interest content and platform company, has announced that its live events businesses, River Street Events and Upper Street Events, have been rebranded as Immediate Live.
Immediate acquired the businesses in 2019, adding a live events portfolio across the art and design, craft, cycling, food, gardening, gift and travel sectors, to complement its print and digital brands.
Paul Byrom (pictured), managing director at Immediate Live, said: “The events industry has faced huge challenges over the last 12 months, along with valuable learning opportunities about how we better serve our customers. We’ve used this time to develop a compelling offering for our exhibitors, sponsors and, most importantly, our visitors. The rebrand is the culmination of this work, bringing together our heritage and experience within events with a world-class digital platform to support year-round audience engagement across all of our brands. We’re looking forward to doing what we love, meeting people at live events and connecting people with their passions online.”