Immediate Media Co, a special interest content and platform company, has announced that its live events businesses, River Street Events and Upper Street Events, have been rebranded as Immediate Live. Immediate acquired the businesses in 2019, adding a live events portfolio across the art and design, craft, cycling, food, gardening, gift and travel sectors, to complement its print and digital brands. Paul Byrom (pictured), managing director at Immediate Live, said: “The events ...