Ricoh Arena and Wasps have recently announced that the venue has signed up to a scheme that supports those with hidden disabilities.
Visitors to the venue will soon be able to pick up a sunflower-themed lanyard to signify that they have a disability or condition that may not be immediately obvious when looking at them.
The Hidden Disabilities Sunflower lanyard will be first offered at Ricoh Arena at Wasps’ Gallagher Premiership match against Worcester Warriors on 28 March – a day which is part of the Club’s double header, as Wasps Ladies will take on Waterloo Ladies later in the day.
The lanyards will then be permanently available at Wasps’ ticket office and at Ricoh Arena’s main reception for the 1.3m visitors that visit Ricoh Arena every year for live sport, music, conferences and exhibitions.
Senior community development officer at Wasps, Jordan Young, was the driving force behind bringing the initiative to Ricoh Arena.
Young said: “Introducing the sunflower lanyard adds to the great work that is already being done with the Club’s pitch-facing sensory room which is used by families for Wasps matches.
“Not all disabilities – such as autism, deafness and learning disabilities – are obvious to the general public, and these lanyards will play a crucial role in notifying venue staff and other visitors that the lanyard wearers may require additional assistance.
“We will be training as many of our staff as we can around increasing understanding of disabilities, and how we can make a positive impact across the business for customers with disabilities.
“Thousands of people visit Wasps matches and other events at The Ricoh every year, and we’re hoping we can do our part by spreading awareness of the initiative even further.”
For more information about the Hidden Disabilities Sunflower lanyard, visit www.hiddendisabilitiesstore.com