Ricoh Arena has joined forces with wellbeing manufacturer Forever Living, which will host a series of conferences at the venue.
Ricoh will host seven bi-monthly Success Express conferences, which attract around 1,000 distributors of Forever Living’s aloe vera products from across the UK.
The conferences will showcase wellbeing products as well as a range of workshops to develop product knowledge, and tips from top distributors.
Strictly Come Dancing’s Kristina Rihanoff and Rugby World Cup winner Ben Cohen are among those set to feature at the Success Express conferences.
Helen Bee, head of events at Forever Living, said: “Our business owners travel from all over the country to attend so a central location with excellent road and rail links is vital for us, and Ricoh Arena ticks those boxes.
“When you hold these types of events frequently, in our case bi-monthly, creativity is key both visually and in terms of programme content in order to maintain strong attendance and engagement levels.
“The events are one-day shows where we look to recognise successful business owners, as well as providing inspiration and training to our network – so there are a lot of moving parts to co-ordinate in a short space of time to ensure we are maximising the space.
“We’re expecting more than 7,000 people to attend our events at Ricoh Arena this year, and look forward to working with the venue to deliver bespoke events throughout the year.”
Jenni Ford, head of sales at Ricoh Arena, commented: “Ricoh Arena is an events incubator that helps shows to grow over time, so we are thrilled to be working closely with Forever Living on developing their range of events.
“By combining our dedicated event service team, the central location of the venue, and leading digital facilities, we believe we have the foundations in place to help Forever Living towards another successful year.”