Home TopicLaunch Reset Connect: Sustainable face-to-face events outweigh their footprint

Reset Connect: Sustainable face-to-face events outweigh their footprint

by Emily Wallin

Reset Connect held its launch live event connecting investors with sustainable solutions at ExCeL London, on 27-28 June.
The trade show is the UK’s largest sustainability ecosystem and green investment event and aims to become the flagship event of London Climate Action Week.

CEO and co-founder Duncan Reid told EN the event bridges the gap between sustainability change-makers, business leaders, government and funding and they hope to disrupt the market for net-zero business solutions and the financing to implement them.
Within hours of the doors opening and the aisles filling up Reid and his visitors were buzzing with excitement.
He said: “For anyone who’s worked in events for the past two years it’s been a pretty horrible time, and when you’re sitting at home in your kitchen or bedroom making cold calls and trying to get people to come to a live show for the first time, seeing everyone here now is an amazing achievement.
“We had 400 people in each theatre, we didn’t have enough scanners which is kind of the problem you want, we had a queue before the doors opened which for a B2B event is almost unheard of. It’s great to see it come alive and a good buzz in the hall.”
He described his vision for the show as “quite simple”.
“We all have a massive problem with global warming a lot of businesses between now and about 2030 are going to have to really think about their carbon emissions and about the footprint they’re leaving on the world. People don’t want to work at companies that don’t care about the planet or the people who work there.
“That’s what this event is designed to do, bring those big companies together who are looking for tech and the support those tech start ups who are looking for companies to sell their products to, and it’s important for the investor community who are funding a lot of these initiatives or managing people’s pensions funds.”
In justification of the environmental credentials of launching a live event, Reid said: “Every single thing we do as a species has a carbon footprint. Making food, buying clothes and moving away from fossil fuels is going to make the biggest impact – far more than people going to an event or putting carpet down in the aisles.”

He points out there was no carpet in the aisles at Reset Connect.

“We saw in the pandemic that people need to get together. We are not as a species designed to sit at home on our own. I think if you want to solve anything, the best way of doing that and to get the multiplier effect is by doing it at scale. And the best way to do anything at scale is to do it in a room with lots of them. Zoom can not do that.

“Digital platforms do have a place – when you have a captive audience and want to get a specific message out there. But I think the future is in-person and hybrid.

“These challenges about how we reduce our carbon or move to renewable energy or how we use a piece of tech that manages what your carbon footprint is, the best way of doing that is at a big event.”

Reset Connect worked with Ecologi to offset the emissions of all the visitors and exhibitors. “And then we doubled it just to be sure,” Reid added.

All signage at the show was made from plant pulp. Stand carpets were recycled and stands made from aluvsion.
“Whitespace has done a great job of make sure the show is as sustainable as you can do it. All our food is plant-based from local farms and kitchens. But the benefits of getting people together for a face to face event far outweigh the fact that some people got on the Elizabeth line to come to ExCeL,” he said.

Their measurements this year will give a baseline to improve on in further years, Reid said.

 

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