Referral marketing platform Gleanin has announced that visitors registering for events with its Gleanin Connect platform will now be able to use WhatsApp to broadcast their attendance.
Whatsapp is the most popular messaging app in the world, with a global userbase of over one and a half billion. By allowing visitors to invite their Whatsapp contacts before an event, Gleanin Connect hopes to reach new potential visitors.
Referral marketing is quickly becoming one of the primary channels for event marketers. Currently 15% of event registrations are completed over a mobile device, a number that is only set to increase.
Peter Richards, Gleanin CTO, commented: “We currently work with over 400 events worldwide and so have been able to carefully see trends in the visitor registration process. We expect mobile registration to steadily increase, as will the importance of a great mobile experience.
“Our company goal is to provide a technology which allows attendees to be able to broadcast their event attendance with their friends and colleagues via their preferred platform.”
Tamar Beck, Gleanin CEO, added: “At Gleanin we passionately believe that mobile is the future for event marketing. Adding WhatsApp functionality to our platform means our customers now have access to one of the largest messaging platforms in the world.”