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REACH reveals new university partner

by Louisa Daley

The REACH Events Scholarship Programme has announced its new university partner for 2023.

REACH, which stands for Race, Ethnicity And Cultural Heritage, aims to increase the representation of students from Black, Brown and minority ethnic backgrounds on events management degree programmes.


The initiative works by providing these students with a £5,000 a year scholarship to support with living expenses. The funds are donated by agencies, venues, and suppliers who each pledge £5,000 a year for three years.

REACH was created in 2021 by Robert Kenward, Diversity Alliance, Event First Step and Mash Media. Commenting on its launch, Kenward said: “It’s logical that we can only increase diversity if we take a grassroots approach and attract more people into the industry in the first place.

“It’s not enough to hope that we will naturally become more diverse; we need to actively promote our industry and make it more appealing and accessible to Black, Brown and minority ethnic talent. I implore the industry to act now and support the REACH scholarship because it’s a way of making a real and tangible impact.”

To support the launch in 2021, a keynote session was held at International Confex, where editorial director, Martin Fullard, spoke to the founders. Read more about the session here.

New university partner

At The Meetings Show, Kenward revealed the University of Hertfordshire will be its new partner for 2023. Scholarships will be available for students on its Event Management degree from September 2023.

Manchester Metropolitan University was the initiative’s first partner, where Events Management degree scholarships were made available in September 2022.

Read more about the initiative here.

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