Home TopicMergers & Acquisitions Quartz Sequoia acquires two Prysm events

Quartz Sequoia acquires two Prysm events

by Nicola Macdonald

Quartz Sequoia Events, organiser of Elevate, has announced the acquisition of Elite Sports and COPA from Prysm Group, extending its existing trade event portfolio within the sport, fitness and health sector.

In May 2018 Elite Sports and COPA took place slightly earlier in the year, co-locating with Elevate in preparation for the acquisition. The shows reported an increase in visitors and a combined total of more than 8,000.

Max Quittenton, founder of Elevate, commented: “It’s a testament to the success of Elevate and the incredible support that we have seen by the industry, that we have been able to make this expansion and encompass over 300 exhibitors in our third year. The continued industry growth and enthusiasm to invest and innovate in health and fitness markets within the UK, has enabled us to create a strong community that seeks to promote physical activity for all.

“Elevate was created to bring together the fitness, healthcare and performance sectors, so this acquisition makes perfect sense.”

Elevate 2019 will continue to focus on the challenge of inactivity through inclusivity, innovation and scientific research. With more emphasis on elite sports, rehabilitation and healthcare; participants in the future can expect to find learnings from the performance sector more accessible and the research and valuable opinions of health experts strongly represented in high-level conference and seminar programmes.

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