Although I often give speeches and presentations about the exhibition industry, if a chairman mentions my CV no one then ever asks about dull boring trade shows. Instead I get questions about football. ‘Why don’t Spurs ever win anything?’, ‘what’s Alex Ferguson like?’, ‘can we borrow your European Cup?’, ‘are Liverpool the greatest team in the history of the galaxy’ and other such gems? So, for a change in EN, let me tell you some of the things I learned fr...