
Phil Soar: How you can and can’t measure exhibitions5th May 2022 | published by EW SHARE
In his latest column EN guest editor Phil Soar says you can’t always believe what you read (unless it’s published in EN).
Don’t always believe what you read
I have been thinking recently about how you could measure the “best” exhibition companies– what factors to include in such a formulation. We could include profits, turnover, staff satisfaction, awards won, progress in sustainability and much more.
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