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Olympia London announces new partnership with Trafalgar Entertainment

by Olivia Powell

Olympia London has announced a new signing with Trafalgar Entertainment, who will be taking on a 70-year lease to run a theatre with a 1,575-seat auditorium. It will be the largest new permanent theatre build of its kind to open in London since the National Theatre in 1976.

Olympia London’s redevelopment will see owners Yoo Capital and Deutsche Finance International funding over £1.3bn to expand the site. The plans have been informed by five years of research with event organisers, exhibitors and visitors whose feedback included the desire for overnight accommodation, additional onsite working spaces, more options for restaurants and bars, and pre and post-event entertainment.

Trafalgar Entertainment will join lifestyle and entertainment brands AEG Presents that will run the live music venue, and Hyatt and citizenM that will run two hotels, as anchor tenants of the new site.

Olympia London MD, Nigel Nathan, said: “We’re thrilled to welcome Trafalgar Entertainment to run this new theatre and enrich the programme of cultural entertainment offered here in the heart of West London. It is our goal to enhance our clients’, visitors’ and exhibitors’ journey with us and offer experiences to them and our local community.”

Chairman of Yoo Capital, John Hitchcox, added: “Sir Howard Panter and Dame Rosemary Squire have a unique track record in exceptional live entertainment and we are delighted to welcome Trafalgar Entertainment as the latest tenants of Olympia. Our vision is to create a new cultural hub in West London and we are looking forward to opening the largest new permanent theatre in the city for 45 years. This will be a big boost for the city’s entertainment industry and the local economy.”

Olympia London’s redevelopment is due to open in 2024 with the new theatre set to premier in 2025.

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