The Assembly, a new events company promising a ‘different approach’ to events, has officially launched. Headed up by Mike Dynan, former MD of Media 10 China and Nancy Baughen, former event director at Media 10, the company’s focus will be on the live events sector and the ‘modernisation and reform of events’.
Dynan commented: “Now more than ever, our vision of creating a strong community around an event is an essential part of our DNA and is at the core of our philosophy. Through the Assembly, we will bring like-minded partners, visitors, suppliers, experts and key influencers together to ensure our events always deliver engaging and collaborative conversations and experiences. We believe any event is more than the physical open days and the community should be engaged all year round”.
Dynan explained that the company will work on global scale exhibitions, and also create a hybrid approach to physical events using the latest technology. The business is currently working on deals with a number of publishers, associations, TV producers, property developers, media owners, brands and exhibition organisers.
In addition to its core business of live events, The Assembly has also set up a virtual team offering a range of virtual event solutions promising to merge Live Events with Live TV production.
Meet the team
With over 20 years’ experience in live events, Baughen specialises in sponsorship and partnerships working on commercial deals with Sony, Samsung, Jaguar Land Rover, Virgin Media, Miele and Alibaba. Baughen headed up sponsorship at Media 10 between 2007-2016.
Galpin has over 20 years’ experience producing lifestyle, fashion, and beauty television such as BBC’s Clothes Show and was instrumental in the creation of the award-winning Clothes Show Live. Galpin also worked on BBC’s Style Challenge, C4’s How to Look Good Naked, 10 Years Younger, The Model Agency, Discovery’s Your Style and Disney Channel’s Get the Look.
Dynan has experience in the the corporate events sector and has helped to organise events inside derelict warehouses to royal courts. Dynan worked in internal communications and events at Media 10.
For more information go to: www.theassemblyevents.com