A new force in events management and venue finding has emerged, with the launch of Arctic Fox Events.
The new business has been founded by Nicky Brown and Aimee Harvey, previously senior execs at B2B events company Forum Events, which was recently named as one of the UK’s 25 Culture Leaders.
Arctic Fox has been established to fill a gap in the market for unusual, eye-catching and memorable events, and will cover all elements of event management – from planning, ideas and budgets, to venue finding and negotiating with suppliers. Nicky Brown and Aimee Harvey have significant experience in the sector.
Brown, previously commercial projects manager at Forum Events has an unrivalled background in new projects and event development, having worked at both Forum Events and BBC Worldwide. Harvey, previously operations manager at Forum Events, has spent almost a decade in event sales and operations, and has a proven track record in negotiation and event organisation.
Sarah Beall has been managing director and shareholder of Forum Events since 2015, and has recently been elected to the Council of the Association of Event Organisers (AEO).
She commented: “It gives me great satisfaction to back two former valuable members of staff who I have seen develop over the years. Their drive and commitment give me confidence in backing this new venture. They are both very ambitious and, by providing our support to Arctic Fox, it also means we don’t lose these two highly skilled individuals to a competitor!”
Gill McCaughay co-founded Forum Events 21 years ago and is finance and operations director and shareholder of the business. She said: “As the longest standing shareholder at Forum Events, I was once in the same position as Aimee and Nicky – about to embark on a new journey in establishing Forum Events. I’m looking forward to seeing their enthusiasm and drive take Arctic Fox forward.”
Harvey added: “Our service is bespoke for every client, but underpinning everything is a commitment to creativity, clarity and unrivalled value.”
Arctic Fox Events is based in Hertfordshire and operates a nationwide service.