The new hotel being built at Excel London is to be run and managed by Starwood Hotels and Resorts Worldwide and under its new brand Aloft Hotels. The 252-room hotel is scheduled to open in advance of the London Olympics in 2012, at the end of 2011. The hotel is being developed by Excel London’s parent company, Abu Dhabi National Exhibitions Company (ADNEC), also owner of Aloft Abu Dhabi,...