Human behaviour, sensory marketing, sales psychology and digital data provided key talking points from the inaugural Exhibitor Masterclass on 4 September at The NEC. The event, organised by FaceTime in partnership with the venue and supplier GES, covered a variety of topics to boosting exhibition performance. Keynote speaker, the business psychologist Gorkan Ahmetoglu, set the tone for the day by focusing on business in the multi-sensory world.