In November the ICC, the NEC suites and Vox Conference Venue delivered 48 events, 13 of them having been scheduled within a four week lead time of the event taking place.
Birmingham’s ICC Mall was closed as a thoroughfare to the public on 19 November as Specsavers welcomed its partners back together again for the first time since the start of the pandemic, with its ‘Something To Smile About’ event (pictured).
The ICC hosted up to 2,000 delegates in its Mall and Symphony Hall during the one-day event, with networking and speaker events filling the spaces and breakout areas. A banquet followed in the evening.
Also among the events was the Lancaster Insurance Classic Motor Show, with discovery+, which hosted 63,000 people at the NEC on 11-13 November, following last year’s postponement due to Covid-19.
With around 3,000 cars on show across seven halls, 270 car clubs showcased various marques and models, celebrating milestone anniversaries that occurred in 2020 and 2021. Silverstone Auctions had sales throughout the show, securing £8.3m worth of car sales and £550,000 of motorcycles in its first dedicated sale. There was an additional £180,000 in automobilia sold with an 84% conversion rate.
Show director Lee Masters said: “We were thrilled to be back at the NEC and want to send our heartfelt thanks to all the sponsors, traders, exhibitors, car clubs and visitors who have supported us. The goodwill and love we have received has been beyond our wildest dreams. It has been an emotional show for all concerned.”
Donna Cunningham, sales director, conventions, said: “We are seeing some shorter lead times at the moment, particularly from corporates who are waiting to see how the restrictions are looking in terms of Covid-19. As an events and hospitality venue, this is something we are used to and can adapt to. What has helped us is the time and investment we have put into our Covid-secure measures, which are comprehensive across our convention and exhibition venues. We have been able to reassure clients in terms of their health and safety concerns, as well as creating further solutions where needed.”
Research recently conducted by the NEC found 85% of visitors feel comfortable in the venue with the Covid-19 safety measures in place.