The East of England Arena and Events Centre (EEACC) has announced that Monsoon, the Asian event management specialist, is to market, manage and deliver all Asian events at the venue, coordinating events with the venue’s core business of exhibitions, festivals and conferences. Monsoon joins its partner Amadeus in delivering services to the East of England Arena, and has a tested business model ready to activate on the venue’s behalf. Monsoon’s managing director, Pav Sh...